In 2017, Jamieson received TRU-ID certification for the authenticity of botanical ingredients in its herbal supplements. This is excellent news, and further evidence of how safe and reliable its vitamins and supplements continue to be.
What is TRU-ID?
TRU-ID is a completely independent certification program that uses DNA technology to verify the correct identity of the plant species declared on product labels. Its process protects consumers by ensuring that manufacturers like Jamieson actually do include the ingredients they say they do, and in the amounts they claim are present.
Why does this matter?
There are three benefits we can point out about Jamieson receiving TRU-ID certification:
- It proves that there’s no adulteration present.
Food Adulteration is the lowering of food quality either by the addition of inferior-quality ingredients or the extraction of valuable ingredients. This problem can get gravely dangerous. A brand that’s regulated and certified against this, like Jamieson, can promise you that all their products meet every legal standard there is.
- You get the value you’re paying for.
In some cases, companies have misleadingly used inferior, cheaper substitutes for ingredients they claim are in their supplements. That means you pay full price for an inferior product!
- Incorrect ingredients can be robbery at best, and at worst: dangerous.
Inferior substance replacements are sometimes less desirable, less effective, and may even cause allergies that aren’t caused by the advertised ingredients. Obviously, this poses a serious health risk. TRU-ID even found useless, allergenic fillers like soy and wheat in other branded supplements that claimed differently.
Conclusion
Achieving TRU-ID certification is indeed a milestone for Jamieson, especially given the growing prevalence of counterfeit and inferior drugs in the pharmaceutical market. Consumers can rest assured that the ingredients in Jamieson’s herbal vitamins and supplements are high-quality, and more importantly, authentic.